Professional Photographers, Digital Production Costs Explained.
We are commercial photographers are usually not cheap. So why do you charge a digital processing? In this article I will illustrate this involves digital flow and reveals why professional photographers responsible for the closure of the eye.
You've found the perfect commercial photographer to take your existing product, you like their portfolio and are convinced they can offer a set of images that best reflect and reinforce your brand. Estimated arrives in your inbox, and all seem reasonable, except for one thing, it is the cost of digital production, then?
Customers often seem resistant to paying the cost of digital production. Or do not fully recognize the costs of commercial photographer in the capture and presentation of digital images, or simply believe that the "virtual" nature of digital picture files so that the judge discharge or less valuable than a file that was filmed on film, scanned and printed.
In previous work on the cost of a record mainly consisted of adding the price of the film used. The "wet" development costs and the presentation of the final poster or transparent, to be completed by the laboratory or by myself Add a few percent of the time in the treatment of the whole process and the costs associated with the record was a single number to reach forward. I almost never got involved with scanning and editing, it was another job, and an additional cost to the client, as was usually done by a designer or agency, post-production, but both rare that I made, the costs added to the scanning costs too. Now things are very different.
It does not make the film and the real merits for me and the client in the shooting digital are substantial. I think most of the great merits is the new level of creative control of the photographer and the client no longer has the final images, the more time saved by the full digital process. However, there are less obvious and hidden costs involved in this issue now goes to the final image:
Digital cameras. Just to be able to capture digital files from a professional photographer now has to continually invest in digital cameras specially expensive, much more expensive than their counterparts in the film. As an old film camera would give the photographer many generations, while a lifetime of digital cameras is a little less. They also seem to go wrong much more
RAW file processing and retouching. Professional digital cameras capture RAW files, view them as negatives to be developed, printed and then finally scanned and retouched to customer specifications. Instead of wet chemicals and laboratory equipment digital photographers now use computers and software to process RAW. But instead of dodging or burning with a commercial photographer enlarger will now do the basic work in the editing software image adjustment such as Adobe Photoshop. Finally, the finished files will be printed by a calibrated desktop printer, is transferred to the customer via a form of digital media or sent by email / FTP. High-speed computer equipment is not cheap final, or software image manipulation, commercial photographers must learn to use professionally.
Time. These "invisible" activities and skills all require a professional photographer to spend much time in the treatment of the perfect shot before the files are delivered to the customer. The client may very well do the job faster than traditional film-based media, but in many ways the workload and skill of the photographer has actually increased. Separate the costs of scanning and editing could be a thing of the past for customers, but the photographer is always rewarding for her, now a significant part of this process of digital production.
Finally, the digital workflow of today is a substantial and sustained investment in the Capitol a professional photographer and it was time effort. Digital Production salaries are basically intended as a way to reflect and recover from this.
These items are expensive for the devaluation of the disagreeable habit of very quickly, more intensive training is often necessary to allow the photographer to use skillfully.
Pictures/SnapShot :
You've found the perfect commercial photographer to take your existing product, you like their portfolio and are convinced they can offer a set of images that best reflect and reinforce your brand. Estimated arrives in your inbox, and all seem reasonable, except for one thing, it is the cost of digital production, then?
Customers often seem resistant to paying the cost of digital production. Or do not fully recognize the costs of commercial photographer in the capture and presentation of digital images, or simply believe that the "virtual" nature of digital picture files so that the judge discharge or less valuable than a file that was filmed on film, scanned and printed.
In previous work on the cost of a record mainly consisted of adding the price of the film used. The "wet" development costs and the presentation of the final poster or transparent, to be completed by the laboratory or by myself Add a few percent of the time in the treatment of the whole process and the costs associated with the record was a single number to reach forward. I almost never got involved with scanning and editing, it was another job, and an additional cost to the client, as was usually done by a designer or agency, post-production, but both rare that I made, the costs added to the scanning costs too. Now things are very different.
It does not make the film and the real merits for me and the client in the shooting digital are substantial. I think most of the great merits is the new level of creative control of the photographer and the client no longer has the final images, the more time saved by the full digital process. However, there are less obvious and hidden costs involved in this issue now goes to the final image:
Digital cameras. Just to be able to capture digital files from a professional photographer now has to continually invest in digital cameras specially expensive, much more expensive than their counterparts in the film. As an old film camera would give the photographer many generations, while a lifetime of digital cameras is a little less. They also seem to go wrong much more
RAW file processing and retouching. Professional digital cameras capture RAW files, view them as negatives to be developed, printed and then finally scanned and retouched to customer specifications. Instead of wet chemicals and laboratory equipment digital photographers now use computers and software to process RAW. But instead of dodging or burning with a commercial photographer enlarger will now do the basic work in the editing software image adjustment such as Adobe Photoshop. Finally, the finished files will be printed by a calibrated desktop printer, is transferred to the customer via a form of digital media or sent by email / FTP. High-speed computer equipment is not cheap final, or software image manipulation, commercial photographers must learn to use professionally.
Time. These "invisible" activities and skills all require a professional photographer to spend much time in the treatment of the perfect shot before the files are delivered to the customer. The client may very well do the job faster than traditional film-based media, but in many ways the workload and skill of the photographer has actually increased. Separate the costs of scanning and editing could be a thing of the past for customers, but the photographer is always rewarding for her, now a significant part of this process of digital production.
Finally, the digital workflow of today is a substantial and sustained investment in the Capitol a professional photographer and it was time effort. Digital Production salaries are basically intended as a way to reflect and recover from this.
These items are expensive for the devaluation of the disagreeable habit of very quickly, more intensive training is often necessary to allow the photographer to use skillfully.
Pictures/SnapShot :
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