Camera in actions

Gerard Braud, media training consultant, tells Eve B. Rose how proper preparation allows the company to talk honestly to the public and limit the potential damage to the hidden camera story driven media bias. When he appeared on the horizon, the story was a Category 5 hurricane, can cause serious damage. By the time he made Landfall, was more than a weak tropical storm. All this is because the retail chain in the United States has asked the tough questions.
After a TV magazine called the company and ask if they could do an interview with managers, public relations director called Gerard Braud. Braud developed seven pages of questions to the Director of Public Relations to request a television producer. "I wanted to develop a work plan which took the story," he said.
Although surprised by the number of questions, the producer told them. "We asked point blank if they had a video camera hidden," Braud said, "and the company confirmed that it would be used. When he refused to let us see him, we asked what we'd seen, and this video is that states was shot. " Using the information, Braud identify the things that he thought the story would focus. Then his hidden camera, visited stores in the States where the network has been described. His goal: to duplicate what the network was found. Upon his return, he projected a department training video is the right customer service, followed in stores. From time to time, he was told that the sellers were conducted exactly as they were trained. In fact, the chain enjoyed a 97 percent satisfaction level of customer service.
Based on these results, Braud developed a number of other issues, public relations director who presented the manufacturer. "We have been successful, while a number of things off the table because the research that we did," says Braud. Preparation continued until the last moment. Day before the interview, conducted Braud Media Training Director, who would be interviewed. Then he and the director of public relations along with lawyers and business experts from the company, met with the producer for two hours and went to that thing at once. Other topics producer fell off a table was presented with a detailed description of company training manuals, descriptions of the shoot emerges, that the company was not working the best on behalf of consumers. Using what they learned in their meetings, Braud spent the evening even more focused on training is being conducted with the support management team. From 23:00
He thought he had covered all the questions asked - in the order they will probably be asked. And indeed, the interview was almost identical to the last play of the role he and the executive more. The resulting story is weak. The network, which had tried to do an article on the buyer beware of the retail chain, was left with a segment with some consumers appeared to be isolated treatment.Copyright special request Rose Communications, Inc.


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