Putting The Customer First In The Web
The Internet has become the new hot spot for consumer privacy. As she grew up, so there are many opportunities to deceive consumers, violate their privacy online.
Just as advertising by fax, phone and mail is not regulated, non-contact, and other rules, the Internet has become the latest hot spot for consumer privacy. Control groups and consumers to talk on a regular basis, claiming that because the Internet has grown, so there are many opportunities to deceive consumers, violate their privacy online.
Now the government is stepping to help consumers frustrated not want their online activities, followed by "cookies," and those who have been victims of online identity theft, the Federal Trade Commission (FTC) and Department Commerce proposed several new rules of consumer privacy. In December, the FTC has proposed an increase in the business of protecting consumer data in a way that does not impede innovation and technology is constantly evolving.
In other words, the government wants to use regulation to walk a tightrope between preserving consumer confidence, while supporting 10 billion in global transactions that take place each year in line (and employment and growth related to this industry). Its recommendations include the adoption of a "privacy by design" approach to construction companies privacy practices in their daily work, including reasonable security for consumer data, data collection and retention of data and procedures to ensure that accurate data.
Part of the government's plan includes a mechanism for Do-Not-Track for online advertising. Permanent establishment (like a cookie) which is placed in the web browsers of consumers, the mechanism that allows buyers to choose to allow the collection of data about their online searches and browsing activities or not.
There is no doubt that consumers need to better protect the network, especially since many of them do not realize how vulnerable they are - and their private information - are available online. A recent study of Anonymizer Inc., a provider of anonymity online, found that 75 percent of people thought that the firewall by providing them with sufficient protection to safeguard their identity online. Another 62 percent believed that the anti-virus software is sufficient protection against malicious software.
The report also found:
When you are online, consumers are more concerned about identity theft (45 percent), privacy (41 percent) and viruses (45 percent). Consumers are increasingly aware that their mobile devices are vulnerable to malicious cyberactivity - only 28 percent think that their names were the Secure Mobile device.Eighty-five percent of respondents knew that they were profiled as for advertisers sailed Internet.Eighty-five percent said they were aware of who were chased by cybercriminals.While for consumers to know that danger is lurking online, very few of them are doing their best to avoid it. The Council's position on this is a double edged sword for marketers. On the other hand follow-up mechanism allows companies to provide more relevant ads that are relevant in a small group of interested buyers - rather than distributing them to the masses.
On the downside, the suppression of a medium that has been largely "open", as it will trade in the late 1990 could hamper business and make luxuries, such as password and retention of account information ( n for consumers do not have to re-enter your information each time you log in, or to order).
The rules of Washington "Do-Not-Track 'Internet stands to test or not, there is a clear need for better consumer protection online. By taking proactive measures to respect the privacy of all the world when doing business online, advertisers can get ahead of the game and position themselves as responsible businesses that put the needs of their customers first.
Search results more useful for cybersurfers, which until now have been Fielding random ads that are not always on target.
Pictures/SnapShot :
Just as advertising by fax, phone and mail is not regulated, non-contact, and other rules, the Internet has become the latest hot spot for consumer privacy. Control groups and consumers to talk on a regular basis, claiming that because the Internet has grown, so there are many opportunities to deceive consumers, violate their privacy online.
Now the government is stepping to help consumers frustrated not want their online activities, followed by "cookies," and those who have been victims of online identity theft, the Federal Trade Commission (FTC) and Department Commerce proposed several new rules of consumer privacy. In December, the FTC has proposed an increase in the business of protecting consumer data in a way that does not impede innovation and technology is constantly evolving.
In other words, the government wants to use regulation to walk a tightrope between preserving consumer confidence, while supporting 10 billion in global transactions that take place each year in line (and employment and growth related to this industry). Its recommendations include the adoption of a "privacy by design" approach to construction companies privacy practices in their daily work, including reasonable security for consumer data, data collection and retention of data and procedures to ensure that accurate data.
Part of the government's plan includes a mechanism for Do-Not-Track for online advertising. Permanent establishment (like a cookie) which is placed in the web browsers of consumers, the mechanism that allows buyers to choose to allow the collection of data about their online searches and browsing activities or not.
There is no doubt that consumers need to better protect the network, especially since many of them do not realize how vulnerable they are - and their private information - are available online. A recent study of Anonymizer Inc., a provider of anonymity online, found that 75 percent of people thought that the firewall by providing them with sufficient protection to safeguard their identity online. Another 62 percent believed that the anti-virus software is sufficient protection against malicious software.
The report also found:
When you are online, consumers are more concerned about identity theft (45 percent), privacy (41 percent) and viruses (45 percent). Consumers are increasingly aware that their mobile devices are vulnerable to malicious cyberactivity - only 28 percent think that their names were the Secure Mobile device.Eighty-five percent of respondents knew that they were profiled as for advertisers sailed Internet.Eighty-five percent said they were aware of who were chased by cybercriminals.While for consumers to know that danger is lurking online, very few of them are doing their best to avoid it. The Council's position on this is a double edged sword for marketers. On the other hand follow-up mechanism allows companies to provide more relevant ads that are relevant in a small group of interested buyers - rather than distributing them to the masses.
On the downside, the suppression of a medium that has been largely "open", as it will trade in the late 1990 could hamper business and make luxuries, such as password and retention of account information ( n for consumers do not have to re-enter your information each time you log in, or to order).
The rules of Washington "Do-Not-Track 'Internet stands to test or not, there is a clear need for better consumer protection online. By taking proactive measures to respect the privacy of all the world when doing business online, advertisers can get ahead of the game and position themselves as responsible businesses that put the needs of their customers first.
Search results more useful for cybersurfers, which until now have been Fielding random ads that are not always on target.
Pictures/SnapShot :
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