Solving The Equation + Brand DRTV
DR agencies have years of proven response-generating techniques, traditional agencies are not familiar with. General agencies react to this in the arena and DRTV.
The mix of traditional advertising agencies with specialists DRTV can be a bit like pouring oil into the water. While the two substances can exist in the same container without too much trouble, they never really got into a homogeneous mixture. And although there is no doubt in the value DRTV strategy of global brand marketing, traditional agencies still tend to see the media - and the tactics used by producers and buyers of media in room - with a healthy dose of skepticism.
I think it only stands to reason, we see that the first crop in places and DRTV infomercials were not exactly brand-worthy. Noisy street vendors selling their products to the same number on the TV screen flashed green, and testimonials too eager to back up the products in question to solve the problems of the world. The production values ??are drawn about traditional advertising, where most of the back DRTV after midnight, the time interval.
Fast forward to 2011, and a direct response to the landscape is very different. A combination of self-regulation on the supervision of the government and the recognition that fewer people would buy junk from cereals, shouting and selling ads to 2 pm DRTV pushed to new limits. Attracted to the medium to its responsibility, the measurability and the ability to connect directly with consumers, brands plowed their way through the DRTV, giving more credibility.
But even the new face of DRTV has failed to convince all those responsible for the brand of media influence and sustainability. Many of them continue to turn a deaf ear when they are presented on the potential benefits of infomercials, and it is difficult to understand. Honestly, in most cases it would be stupid to remove the image of advertising in the media mixing and replace them with a DRTV campaign alone.
Enter the equation of oil and water. Again and again, we saw that despite the delivery of traditional advertising agencies, pixels and DRTV work together very well. One supports the other. When the consumer's mind in the short forms of massage with positive associations, personality and feelings about a product or service, commercial DRTV viewers with the next step.
Persuasion
DRTV picks up where the brand to persuade consumers to take action to pick up the phone, visiting a website or get a closer look at your next trip to the mall. A DRTV program length allows sufficient time to educate and excite an audience interested in a product, by 30 minutes of a seller must give the viewer step by step through the process of persuasion.
And of course there is the added advantage of creating a brand DRTV, not only in promoting the brand. Well-known brands such as Proactiv Solution, the Magic Jack, OxiClean, OrangeGlo, George Foreman Grill, Beach Body, Snuggie, BareMinerals and the Euro-Pro has been generated by DRTV, and live in the retail trade - Mega Brands, was launched at a fraction of the usual $ 150 million $ 200 million to establish a standard for the brand.
These successes have led more than a general advertising agency in the DRTV arena. After all, they thought to themselves, how hard could it be? The problem is that these organizations are not equipped to handle direct response. DR agencies have years of proven response-generating techniques, traditional agencies are not familiar with. Those of us who specialize in this category include the delicate points of contact in the human psyche that can stimulate an immediate response - all critical to creating self-sustaining marketing campaigns.
Agencies in general are gaining ground in these shades, and given the job of their clients to specialists in DRTV, or hiring experts to handle this particular aspect of the campaign for a client. We have worked successfully with a dozen major agencies in the past 17 years. Relationships are not always easy to handle, and its success or failure often depends on whether the traditional agency staff can check their egos at the door and let the experts to lead the response to his work. When this happens, everyone wins, especially the client.
Pictures/SnapShot :
The mix of traditional advertising agencies with specialists DRTV can be a bit like pouring oil into the water. While the two substances can exist in the same container without too much trouble, they never really got into a homogeneous mixture. And although there is no doubt in the value DRTV strategy of global brand marketing, traditional agencies still tend to see the media - and the tactics used by producers and buyers of media in room - with a healthy dose of skepticism.
I think it only stands to reason, we see that the first crop in places and DRTV infomercials were not exactly brand-worthy. Noisy street vendors selling their products to the same number on the TV screen flashed green, and testimonials too eager to back up the products in question to solve the problems of the world. The production values ??are drawn about traditional advertising, where most of the back DRTV after midnight, the time interval.
Fast forward to 2011, and a direct response to the landscape is very different. A combination of self-regulation on the supervision of the government and the recognition that fewer people would buy junk from cereals, shouting and selling ads to 2 pm DRTV pushed to new limits. Attracted to the medium to its responsibility, the measurability and the ability to connect directly with consumers, brands plowed their way through the DRTV, giving more credibility.
But even the new face of DRTV has failed to convince all those responsible for the brand of media influence and sustainability. Many of them continue to turn a deaf ear when they are presented on the potential benefits of infomercials, and it is difficult to understand. Honestly, in most cases it would be stupid to remove the image of advertising in the media mixing and replace them with a DRTV campaign alone.
Enter the equation of oil and water. Again and again, we saw that despite the delivery of traditional advertising agencies, pixels and DRTV work together very well. One supports the other. When the consumer's mind in the short forms of massage with positive associations, personality and feelings about a product or service, commercial DRTV viewers with the next step.
Persuasion
DRTV picks up where the brand to persuade consumers to take action to pick up the phone, visiting a website or get a closer look at your next trip to the mall. A DRTV program length allows sufficient time to educate and excite an audience interested in a product, by 30 minutes of a seller must give the viewer step by step through the process of persuasion.
And of course there is the added advantage of creating a brand DRTV, not only in promoting the brand. Well-known brands such as Proactiv Solution, the Magic Jack, OxiClean, OrangeGlo, George Foreman Grill, Beach Body, Snuggie, BareMinerals and the Euro-Pro has been generated by DRTV, and live in the retail trade - Mega Brands, was launched at a fraction of the usual $ 150 million $ 200 million to establish a standard for the brand.
These successes have led more than a general advertising agency in the DRTV arena. After all, they thought to themselves, how hard could it be? The problem is that these organizations are not equipped to handle direct response. DR agencies have years of proven response-generating techniques, traditional agencies are not familiar with. Those of us who specialize in this category include the delicate points of contact in the human psyche that can stimulate an immediate response - all critical to creating self-sustaining marketing campaigns.
Agencies in general are gaining ground in these shades, and given the job of their clients to specialists in DRTV, or hiring experts to handle this particular aspect of the campaign for a client. We have worked successfully with a dozen major agencies in the past 17 years. Relationships are not always easy to handle, and its success or failure often depends on whether the traditional agency staff can check their egos at the door and let the experts to lead the response to his work. When this happens, everyone wins, especially the client.
Pictures/SnapShot :
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