Prospects For Kodak
Nowadays, photographic film rapidly replaced with digital cameras. Despite all the advantages of digital over film cameras, professional photographers say the best film images.
But professional photographers and the minority in the camera market and most of the customers in this market are amateurs, which most often do not see the difference between film and digital cameras. Additionally, fans feel best digital images and, of course, like all the other benefits of digital devices such as LCD, memory cards, extra features, customer preference digital zoom sound and video recording etc. boost supply and to produce more digital camera manufacturers cameras. Kodak Company, a world leader in cameras, is no exception and "is preparing a big strategic move away from traditional film and plans to bet its future on new digital markets." Kodak Kodak Administration says will most investments in film technology and enter the digital photography market. This market is already saturated with companies like Nikon, Olympus, Canon, Fuji, etc.
First Kodak has decided to act more aggressively to meet most market segments. Early Kodak has used the following set of personalized marketing: an income from trade in goods entertainment complex, because customer satisfaction - I mean Kodak will not pursue customers and products sold cheaper. Today, it seems that Kodak is moving to another plan targeted marketing - who receive income from sales. Kodak and diversified its range of digital products cheaper.
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Second, Kodak is doing everything possible to reduce costs. To achieve this reduces the amount of dividends to 62.8%. Of course, investors can sell their stock and find a more profitable investment - is the weak point of the decision. However, Kodak expects revenues to increase significantly in the next few years and that investors have the opportunity to increase your income - that is the highlight of the dividend cut. The next step in cost reduction - the closing of ancillary businesses and staff reduced. The money saved Kodak invests in the development of digital products.
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In the third, Kodak developed a range of digital cameras that have the trust of customers and pretend to be leaders in two price segments simultaneously ($ 200 - $ 399 and $ 400 - $ 599). In addition, Kodak offers several other services for digital photos - online printing, sharing and editing. These services are very popular.
Of course, Kodak conducts many other activities to achieve success in the digital market (with the participation in joint ventures, for example) and, of course, all these activities are defined by the increased demand for digital cameras and accessories. Kodak decided not easy, but even now it seems that the market already "accepted the new player." Kodak risks are very important, but Paris is high and it is too late to retreat.
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So the provisions of Kodak to occupy a worthy place in the market?
Pictures/SnapShot :
But professional photographers and the minority in the camera market and most of the customers in this market are amateurs, which most often do not see the difference between film and digital cameras. Additionally, fans feel best digital images and, of course, like all the other benefits of digital devices such as LCD, memory cards, extra features, customer preference digital zoom sound and video recording etc. boost supply and to produce more digital camera manufacturers cameras. Kodak Company, a world leader in cameras, is no exception and "is preparing a big strategic move away from traditional film and plans to bet its future on new digital markets." Kodak Kodak Administration says will most investments in film technology and enter the digital photography market. This market is already saturated with companies like Nikon, Olympus, Canon, Fuji, etc.
First Kodak has decided to act more aggressively to meet most market segments. Early Kodak has used the following set of personalized marketing: an income from trade in goods entertainment complex, because customer satisfaction - I mean Kodak will not pursue customers and products sold cheaper. Today, it seems that Kodak is moving to another plan targeted marketing - who receive income from sales. Kodak and diversified its range of digital products cheaper.
custom essays
Second, Kodak is doing everything possible to reduce costs. To achieve this reduces the amount of dividends to 62.8%. Of course, investors can sell their stock and find a more profitable investment - is the weak point of the decision. However, Kodak expects revenues to increase significantly in the next few years and that investors have the opportunity to increase your income - that is the highlight of the dividend cut. The next step in cost reduction - the closing of ancillary businesses and staff reduced. The money saved Kodak invests in the development of digital products.
wise to order in 12 hours
In the third, Kodak developed a range of digital cameras that have the trust of customers and pretend to be leaders in two price segments simultaneously ($ 200 - $ 399 and $ 400 - $ 599). In addition, Kodak offers several other services for digital photos - online printing, sharing and editing. These services are very popular.
Of course, Kodak conducts many other activities to achieve success in the digital market (with the participation in joint ventures, for example) and, of course, all these activities are defined by the increased demand for digital cameras and accessories. Kodak decided not easy, but even now it seems that the market already "accepted the new player." Kodak risks are very important, but Paris is high and it is too late to retreat.
Custom essays writing service proessay
So the provisions of Kodak to occupy a worthy place in the market?
Pictures/SnapShot :
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